How lucky am I?! A few weeks ago, I got to hold one of these amazing “Kinderboekenweek 2012” postage stamps in my hand! One part postage, one part pop-up, these philatelic gems were conceived and designed by Hans and Sabine Bockting of the graphic design firm Bockting Ontwerpers. The charming animal illustrations were created by children’s book illustrator Fleur van der Weel.
Taking place every October in The Netherlands, “Kinderboekenweek” (Children’s Book Week) has a roster of events, reading programs, and a Kinderboekenbal (think: giant party for little kids who like to read books.) Every year, there is a different theme.
ANYHOW: back to the stamps! How do they work? Well, you simply pull the arrowed tab at the bottom of each stamp (shown above on the “front view” photo…) and the top layer slides forward to reveal a second animal AND create a pop-up of the front layer animal!
PostNL claims that this is “the world’s first pop-up stamp.” While I’ve heard about a wide variety of unusual stamps (Swiss embroidered stamps, stamps incorporating braille characters, and postage with traces of meteorite dust to name a few) it’s the first time I’ve seen or heard about a stamp that so perfectly combines paper engineering and philately.
Each stamp can be punched out of the sheet, affixed to your parcel, and sent through the mail. According to the PostNL website: “the designation on these stamps is Nederland 5, which means that they are for letterbox packets weighing up to 500 grams destined for addresses within the Netherlands.” Dang — mailable only in The Netherlands!
Want to see this pop-up postage in action? The video interview below with Fleur van der Weel shows the pop-up parts in action! (video is in Dutch.)
Happy making and mailing —