So. I don’t know about you, but I’ve been noticing a little something different at my local branch PO — speaking purely from a graphic design perspective.
I may be late to the -ahem- counter in bringing this up, but…
Has anyone else noticed the classy new signage that the PO’s sporting these days?
A new typeface, two new Pantone colors (#’s 1807 and 3035, from the look of things) and clever use of stars…I give it a thumbs up. While recalling the USPS branding of days past, there is also a refreshing, contemporary look to the new signage and Priority Mail Express packaging. (I hear that the font used is a “tracked out” Gotham…)
The website Brand New has a great breakdown of the old priority mail “look” versus the new one (although they’re kinda lukewarm on the redesign). Personally, as I look over the “old” school side-by-side with the “new”, I feel (somehow) more confident that my package will arrive at its final destination, thanks to those royal blue mock-arrows and zippy red stripes. I suppose that’s the power of graphic design (which I am eternally a sucker for.)
What do you guys think? Do you like the re-design? Feel that it makes a difference in your perception of the PO? And here’s a bonus question: if you could add something to the new design, what would it be?
I’ll start: a little more (Mr.) Zip would be a welcome addition!