Greetings correspondence connoisseurs! Last week’s Printer’s Fair was a smashing success – gorgeous weather, fantastic attendance, and I was able to socialize with friends both new and old! Highlights included a visit by Jennifer U. (who brought the most INCREDIBLE baby eclairs from Thorough Bread Bakery on Church Street), Sally W. and K. (who brought homemade chocolate chip cookies!), and Pamela G. of the blog Cappuccino and Art Journal (who brought her fantastic smile and a story of a china plate sent through the mail!).
It was the first time I’ve done a vendor event here in the bay area recently, and I was reminded how much I love meeting the people I correspond with (in person), as well as new folks who’ve never heard about the mail art Network. People always share the most incredible stories — not only about mail art and the USPS, but day-to-day things such as school and work and kids. Hearing about the ins-and-outs of other people’s daily life reminds me that we’re really not so different you and I, especially when we’re drawn together to an event because we love books/paper/postal-ish pursuits.
My table was full of freshly minted items – mostly zines (postal/mail related), vintage finds (ledger paper, dymos, philatelic accessories, old time-y labels), and artistamps. Folks dropped by, swapping tales of fountain pens and face-value postage; at any given moment, enthusiastic groups would gather around sharing exclamations of “I had no idea you could send that through the mail!” or “How do find other mail artists?” – a steady stream of traffic passed through, nearly everyone intrigued by the wares on offer at the RLD table.
Every vending event is a chance to debut something new and wonderful, so I took the opportunity to unveil something I’ve had percolating for a long time: the “Cadeux par Correspondence” mail art subscription series. For those of you unfamiliar with the idea, it’s pretty straightforward: by subscribing to a series, the consumer receives something every month from the artist running the series (the same way a magazine subscription works). There are usually a limited number of spaces and the series runs for as long as the artist dictates. Artists utilize this format in many different DIY communities (book arts/zines/printmaking); it’s a super way to build community (as an artist) and support artists (as a consumer), while receiving something in return (warm fuzzy feeling/awesome art).
So what does that mean for RLD readers? Well, you guys get first grabs at one of twenty slots that I’m making available for the “Cadeux” series! Starting June 1st (and running thru November 1st), subscribers will receive their very first limited edition, created-especially-for-you postal themed goodie. Over the next six months, these monthly mailings will take on different shapes and formats – one month might find a mini zine inside your mailbox, another month may bring a windfall of vintage envelopes or a handcrafted gocco print. An added bonus? That “every day could be Christmas!” feeling around the first of each month, when you consider that a missive to delight and amaze is finding its way straight to your mailbox!
If you are interested in subscribing, I would encourage you to sign up ASAP! On June 1st, the series will be “closed” – no latecomers accepted! Missing out now means waiting until November 2011 for the next round to start. And let me repeat: each monthly goodie created for the RLD subscription series will not be available for sale anywhere else. Limited edition means, well…limited edition!
Questions about “Cadeux par Correspondence”? You are welcome to email me at: email@example.com
And as always: may your mailbox be filled with fun, these last merry days of May!